![](https://static.wixstatic.com/media/758043_8dea99ba62004b92b3f4a3626bc46227~mv2.png/v1/fill/w_1344,h_1920,al_c,q_95,usm_0.66_1.00_0.01,enc_auto/758043_8dea99ba62004b92b3f4a3626bc46227~mv2.png)
![EN1.png](https://static.wixstatic.com/media/758043_0b210850f16b45f6a4bb2f48148dc250~mv2.png/v1/fill/w_490,h_436,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/758043_0b210850f16b45f6a4bb2f48148dc250~mv2.png)
KICKCON
Sneakers are the coolest.
And so many people of all shapes and sizes love sneakers. So what better way to bring a bunch of crazy shoe people together than another convention where admirers can trade, sell, and network with other shoe creators and modification artists!
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This is what KICKCON is all about.
Objectives:
Logo & Identity:
Sneakerhead culture derives from hip-hop and skater culture back as early as the 80s. From pro athletes to fashionistas the hype for shoes was at an all time high.
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When it comes to the logo design for this project, I conveyed this urban hip-hop aesthetic in the type. To have the viewer be able to visualize a silhouette of various sizes, the type within the contour of a shoe was a no brainer.
![KICKCON Logo](https://static.wixstatic.com/media/758043_217ec5c31911476fa1d46d962df8d5ec~mv2.png/v1/fill/w_501,h_223,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Kick%20Con%20logo%20RE.png)
![Environmental showing 1.png](https://static.wixstatic.com/media/758043_f1e01934f84b43978b11977e891703dc~mv2.png/v1/fill/w_501,h_334,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Environmental%20showing%201.png)
Environmental:
Once the logo is squared away, I applied it with a couple of additional key design assets to put together full renders of what it would look like inside a KICKCON event.
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The designs chosen are meant to keep things simple, having the logo speak for itself as well as appeal to a broad demographic.
![EN1.png](https://static.wixstatic.com/media/758043_0b210850f16b45f6a4bb2f48148dc250~mv2.png/v1/fill/w_297,h_264,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/EN1.png)
![KICK CON_Window display.jpg](https://static.wixstatic.com/media/758043_6034b1e1908a46ed90391de1ed5327d1~mv2.jpg/v1/fill/w_295,h_221,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/KICK%20CON_Window%20display.jpg)
![Shirt%20Final%201_edited.jpg](https://static.wixstatic.com/media/758043_2c0e006126d44efd8294618c42c257c8~mv2.jpg/v1/fill/w_302,h_302,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/Shirt%2520Final%25201_edited.jpg)
![KICK%20CON_Shoe%20box%20Mockup%202%20Ang](https://static.wixstatic.com/media/758043_e3ac9f4fb1ad4962a430e94a7bff807f~mv2.jpg/v1/fill/w_302,h_302,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/KICK%2520CON_Shoe%2520box%2520Mockup%25202%2520Ang.jpg)
![KICK%20CON%20Banner_edited.jpg](https://static.wixstatic.com/media/758043_94e63671f4584c8193f56868fe3bd210~mv2.jpg/v1/fill/w_121,h_604,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/KICK%2520CON%2520Banner_edited.jpg)