KICKCON
Sneakers are the coolest.
And so many people of all shapes and sizes love sneakers. So what better way to bring a bunch of crazy shoe people together than another convention where admirers can trade, sell, and network with other shoe creators and modification artists!
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This is what KICKCON is all about.
Objectives:
Logo & Identity:
Sneakerhead culture derives from hip-hop and skater culture back as early as the 80s. From pro athletes to fashionistas the hype for shoes was at an all time high.
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When it comes to the logo design for this project, I conveyed this urban hip-hop aesthetic in the type. To have the viewer be able to visualize a silhouette of various sizes, the type within the contour of a shoe was a no brainer.
Environmental:
Once the logo is squared away, I applied it with a couple of additional key design assets to put together full renders of what it would look like inside a KICKCON event.
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The designs chosen are meant to keep things simple, having the logo speak for itself as well as appeal to a broad demographic.
